‘The End of Big’: Nicco Mele on the Rise of Small Businesses

Across every domain — business, politics, news, entertainment, academia, government, war — the internet has radically shifted the balance of power so that small organizations now compete on equal footing with bigger rivals. In fact, in some ways being big has become a disadvantage.That’s the basic premise of Nicco Mele’s The End of Big: How the Internet Makes David the New Goliath, which serves as a call to arms for anyone running or working for, a small- to medium-sized business. For inbound marketers, his book has quite a few takeaways.

via 'The End of Big': Nicco Mele on the Rise of Small Businesses.


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